“Plastic menace is so bad that seabirds are feeding scraps of it to their young”
“Our seas have become a plastic graveyard”
“Sir David Attenborough: Sea plastic’s impact on albatross is heartbreaking”
Our plastic-loving culture is destructive. What were previously clear blue seas now double up as dumping grounds and graveyards. Even the most remote and uncharted areas of the ocean are not exempt from devastation. The situation has reached such epic proportions that plastic has inadvertently entered the food chain (The Guardian).
While there is no quick fix, we are beginning to purge our planet of plastics. Here, I explore some of the biggest and best campaigns to clean up our oceans.
If you’re sporty and passionate about eradicating marine plastic pollution, Adidas’ ‘Run for the Oceans’ initiative is for you. Created by Adidas to support the Parley Ocean Plastic Programme, ‘Run for the Oceans’ rewards runners with donations. For every kilometre you run, $1/76p is donated to Parley. To become part of the movement, simply download the Runtastic app, join the ‘Run for the Oceans’ community, and run your contribution!
To really kick plastic butt, consider buying active wear from Adidas’ Parley range. Each of the products within this range incorporate recycled waste intercepted from beaches and coastal communities before it reaches the ocean.
To commemorate World Oceans Day 2018, Mexican beer brand, Corona, hijacked their own billboards to expose the devastating state of our oceans. To do this, the brand created a giant waste plastic wave to cover the idyllic clear blue ocean wave Chris Hemsworth surfs on their original billboard. This enormous and revealing sculpture appeared in Old Street, London. However, similar installations will be appearing in places as far afield as Melbourne, Santiago, and Lima.
Almost 10,450 Coca-Cola soft drinks are consumed every single second. However, Coca-Cola, the world’s largest drinks manufacturer, is not concerned solely with popularity. For years, Coca-Cola has understood its social responsibility to the environment. In 1991, it launched the first drinks bottle containing recycled material. Fast-forward 27 years and Coca-Cola is still doing its part for the environment. Earlier this year, Coca-Cola announced its latest plan to protect the planet from plastics:
Step One: Create 100% recyclable packaging, incorporating 50% recycled material.
Step Two: Help to recycle a bottle/can for every one they sell by 2030.
Iceland’s Fulham branch has recently trialled a reverse vending machine which incentivises customers to recycle their used plastic bottles.
What’s the incentive? For each bottle recycled, the customer earns 10p off their shop.
What’s the catch? Currently, customers are only able to recycle plastic bottles bought from Iceland.
Toy company, LEGO, manufactures and sells over 75 billion plastic bricks each year (BBC). To reduce their environmental impact, they have launched their first sustainable range. These environmentally-friendly pieces will look and behave exactly like normal plastic LEGO bricks but will be crafted from sugar cane. In total, this range will make up about 1-2% of LEGO’s total offering. While this may seem like a mere drop in the ocean, it equates to 1.5 billion pieces of sustainable LEGO! And this is just the tip of the ice burg. According to recent news, LEGO has pledged to make all bricks and packaging sustainable by 2030.