Attracting and retaining top talent is critical for business success. But, with competition fierce, employee aspirations, attitudes towards work and needs fluid and job-hopping commonplace (The Balance), achieving this can be extremely challenging. To help your company become the go-to place for 2019’s top talent, we’ve compiled a list of guidelines to consider.
57% of job seekers count benefits and perks among their top considerations before accepting a job (Glassdoor). Here, we outline a few of the most talent-tempting.
Make your company a fun and rewarding place to work and you’ll have talent queuing up at your door. There is an endless number of perks you can offer potential employees from the traditional (seasonal staff parties, cake on your birthday, discounted gym membership) to the unconventional (duvet days, bring your dog to work, weekly massages).
Some of the most quirky perks include:
Key takeaway: To attract candidates, don’t forget to be creative with your incentives, offer something unique and personal to your business.
In a nationwide survey conducted by CV Library, 1,200 marketing professionals were asked to outline their dream job. No longer content working the traditional 9-5 in the office, one of the major components of their ideal job was the opportunity to work flexibly, both in terms of time and location.
Why Let Your Employees Work From Home?
While at first, encouraging employees to work from home seemed counter-productive, attitudes are changing. Currently, 70% of people globally work remotely at least once a week while nationally, it is predicted that, by 2020, half of the UK workforce will become telecommuters.
So, what are the benefits of allowing your employees to work from home? Here are some key statistics and observations:
Key takeaway: To entice talented individuals to work for your company, consider offering flexi-time and the freedom and trust to work from home.
By 2025, purpose-driven Millennials will dominate the nation’s workforce (Brookings). This burgeoning generation values meaning over money, so much so, that three-quarters of Millennials would take a pay cut to work for a socially responsible company. Not only does social purpose attract Millennial talent, it also keeps it. According to studies, the firms which prioritise corporate social responsibility (CSR) reduce their turnover of staff by at least 25% and up to 50% (Harvard Business Review). Clearly, when it comes to attracting top, up-and-coming talent, a company’s dedication to their CSR has never been more important.
How To Introduce CSR Into Your Business
How is your company creating social and environmental change through its motivations, practices and profits? If you’re struggling to answer that question, here are a few examples of companies from different industries who have integrated CSR into their business strategy and achieved great success:
TOMS’ one for one initiative helps to improve the lives of those less fortunate. With every purchase, TOMS and its Giving Partners provide products such as shoes and services such as maternal health care programmes to a variety of communities around the world.
Thanks to its social purpose-driven philosophy, TOMS has made hundreds of millions of dollars.
Unilever’s dedication to investing in social good is paying off, with its sustainable brands growing ‘46% faster than others in its portfolio over the past year’ (The Drum).
Sweedish home furnishings company IKEA has sustainability at its very core, believing that waste should be considered one of the greatest diseases of mankind. IKEA has done several things to put this strongly-held belief into practise, including creating its people and planet positive strategy. This plan outlines several different goals the company aims to achieve over the coming years from sourcing more renewable and recycled materials to topping its stores with solar panels.
IKEA’s ability to innovate and progress without losing sight of its commitment to the people and planet has undoubtedly helped it achieve continuous success as the world’s biggest furniture retailer.
Self storage provider SureStore takes its corporate social responsibility very seriously. To engender positive social change, the company works closely with several different charities, offering them the help they need most, whether that’s donations, free storage space, volunteering or fundraising. In addition to helping the local community, the company reduces its carbon footprint by affixing solar panels to its roofs, providing electric car charging points for visiting customers, installing proximity-activated LED lighting and using recycled steel during the construction of its buildings.
SureStore’s drive to generate significant positive change has helped propel the company forward. Despite only trading for nine months, the company’s actions have helped them be shortlisted for not one, but three 2019 North West Business Masters Awards, including the category ‘contribution to the community’.
Key takeaway: Make sure your product/service helps the planet to thrive and you’ll have talented candidates beating a path to your door.
A fifth of Millennials in the UK are rejecting potential jobs because of their ‘uninspiring’ and ‘boring’ office layouts. If you’re in the process of furnishing or redesigning the company office, consider:
Last year, to inspire its staff, Amazon opened a new office in Seattle. This innovative and stylish office is made up of three giant glass domes inlaid with over 2,000 glass panels and houses in excess of 40,000 plants. Amazon chose this unusual, nature-inspired design to inspire creativity and boost productivity.
Key takeaway: To convince candidates to work for your company, time and energy should be invested in making a stimulating working environment.
More and more visionary organisations recognise that they are no longer employers, but partners with like-minded people.
Attract the best people, enhance their lives, enable work to become a joy, and truly value your team if you want to stand the very best chance of success.